7 reasons to use social networks in small business

7 reasons to use social networks in small business

In the hotel sector, the so-called digital transformation is already a fact, a reality. There are many examples of restaurants and hotels that thanks to the use of social networks and the Internet have improved their service and with it, productivity. How can small business benefit from social networking. In this context where your customers are beyond…


Major Tools That an Appliance Technician Needs

A professional appliance technician must have several important tools to diagnose, troubleshoot, and repair common household devices. If you’re in the process of launching a maintenance business, you’ll increase customer satisfaction by providing prompt and reliable services. In order to complete each task on time, you’ll need to invest in a few expensive supplies.

Competitive Advantage Time to market

Competitive Advantage: Time to market

A well-known saying goes that the important thing is to be in the right place at the right time. And I think that’s absolutely true, there is no better opportunity than that offered by the coincidence of the need for a solution, although in many cases may even be the best solution, but … if we…

Tips to open a franchise

Tips to open a franchise

The current economic crisis has increased the possibilities of outsourcing, supply and various investment options in the system of franchises. We give some steps to grow your business when opening a franchise. With more than 65,000 establishments, 350,000 workers and 1,080 brands, according to official data, franchises open the door to self-employment opportunities and allow…

What are the factors that determine customer loyalty

What are the factors that determine customer loyalty?

Getting a legion of loyal customers to the brand is the dream of every business. To do so, the quality of product or service offered stand out as the essential factors. This is reflected in the study published by SAP SE, prepared by Ipsos on the factors that determine customer loyalty. As indicated, 75% of…


Marketing Versus PR: What’s The Difference

Marketing The method of promotion, selling or distributing a product or service; the work of moving product from supplier to buyer. Public Relations Encouraging public understanding  and a good track record towards a particular company and its items or services. Marketing success depends mostly on increasing the product sales and income, whereas public relations success…