Using Black Hat Seo on our behalf

The Black Hat SEO involves using marketing techniques that are against search engine guidelines. The use of these tactics can make your site penalized or banned in the index. The fear of being expelled from Google is enough to reject Black Hat SEO methods … that fear prevents us from seeing that maybe these methods can be modified…

The importance of phone numbers in search results

According to a recent study conducted jointly by Ipsos and Google, 70% of mobile users who use their device to search Google directly call the company located using for it, the phone number provided in the actual search results, either organic or paid. Their data show that these results in Google, including the increasingly widespread…

Content strategies companies gain in professionalism and specialization

Companies have increasingly present content marketing within its communication strategy. The report on Digital Content Strategy, presented by Econsultancy shows that organizations increasingly devote more resources to this area, and also have specialized personnel. The study shows a greater professionalization of the sector, which implies a higher degree of sophistication in planning and organizing content marketing…