Content marketing is not just for the big boys

Content marketing is not just for the big boys

It can be hard for small businesses to compete with bigger players in many ways, but content marketing is one situation where carefully honed and targeted messaging can be used to gain the competitive edge smartly and effectively. By constantly creating and sharing high-quality information that is relevant to your target audience, you can build…

Online and Offline Marketing

How Online and Offline Marketing Are Merging

It’s taken more than 20 years, but we have finally reached the stage where the web is such a mundane part of the average person’s life that there is no longer a distinction between online and offline marketing. This is something that a growing number of Essex web design companies are coming to appreciate, and…

web design style guide example

How to create a web design style guide

If you are engaging a Hemel Hempstead web design agency to overhaul your business website, then make sure that you keep it looking good with a fit-for-purpose corporate style guide once it is live. Image Credit Communicating the brand Your designers and developers will need to be able to understand your brand to ensure that…