Facebook wants to regain credibility, and will accept outside audition for its ad metrics

Facebook wants to regain credibility, and will accept outside audition for its ad metrics

Facebook’s credibility in measuring the impact of its content suffered several setbacks last year, the most important when it acknowledged having inflated its video metrics for two years. In mid-December they warned about the remedies they were putting to reverse the situation, and today they have decided to take a much more resounding step to get it to regain the confidence…