Why Your Organisation Can’t Afford to Ignore the Web

For any business or organisation that relies on a membership, there are considerable challenges in day-to-day operations. In the past these would have presented a major administrative task, but thanks to membership management systems it’s now easier. Widespread internet usage also makes it possible to offer a self-service approach.

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The Rise of the Web

As with most things related to the internet, the rate of growth in numbers of users is startling. In the last 15 years the number of people using the web has grown by more than 800 per cent, with around 45 per cent of the world’s population online last year.

In the Western world more than three-quarters of people are now online, so the opportunities for any enterprise that the internet presents cannot be ignored. Add in the growth in mobile access in recent years, which means that we’re online more of the time, and the case is even more compelling.

The internet isn’t just a novelty any more; it’s rapidly becoming essential to the point where people who aren’t connected may well be missing out on the best deals or be unable to access some services.

Any Time, Anywhere

Now that it’s possible to access the web from almost anywhere at any time, people are increasingly looking for self-service solutions to manage their lives. This applies to membership systems as much as it does to activities such as banking and shopping.

If a system from a specialist such as http://www.satori-membership-management.co.uk allows members to carry out renewals, bookings and other tasks online, it offers advantages on both sides. Members can carry out tasks when it’s convenient for them. For the organisation it means less time is devoted to administration and handling phone calls; it also allows a truly round-the-clock operation to be offered at minimal extra cost.

Leveraging the power of the internet also offers you more contact options. Email is fast and convenient and allows particular groups to be targeted accurately. It also permits flexible last-minute communication, making it easier to ensure take-up of all the seats at events and seminars, for example, or communicate last-minute changes to schedules.

It’s clear therefore that whatever the size of your organisation, and whatever its purpose, the internet is something that you simply can’t afford to ignore.

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