Brand positioning is a strategic tool to help an organisation differentiate itself from competitors. By rebranding a product or service with a new tagline, companies can position themselves above their competition. For example, Coca-Cola’s advertising campaigns use retro images and the dynamic ribbon to emphasise their authenticity. Likewise, other companies may choose to capitalise on their competitors’ perceived drawbacks.
Brand positioning is important because it helps you create an emotional connection with your consumers. It also helps you answer the question: why should a consumer choose your product over your competition? For example, a fast food restaurant may position itself as a “family-friendly” restaurant. This type of positioning can be achieved by including pictures of children and other members of the family on marketing materials. Even voice-overs on radio commercials may describe it as a place for families to spend time.
Brand positioning is an art form. It’s not just about marketing tactics, but about the needs and desires of the audience. As such, it’s important to ensure that your positioning is consistent throughout your business. Once you’ve defined your positioning, you’ll need to communicate it to your internal teams. This way, they’ll be more likely to stay true to it and spot any deviations from it. Then, you’ll have to make sure every decision you make reflects that brand positioning. When you require a Brand Strategy Agency, go to www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency
Brand positioning is a crucial part of marketing. It goes beyond creating an attractive logo and a signature colour. It’s an internal exercise that influences every decision your company makes, from the look of your products to the way you talk about them. Brand positioning should be an ongoing process and should be monitored to ensure your brand stays in the right position.
When you want to make your brand stand out from your competitors, you have to understand your target audience. The purpose of brand positioning is to create a positive emotional connection with your customers. Emotionally-engaged customers are more likely to recommend your product to others. Moreover, they will feel that your brand solves their problems.
Regardless of your industry, it is essential to know who your target audience is. For example, a brand that offers cheap and convenient products may be appealing to a younger audience. However, a brand that offers a wide variety of items will appeal to a wide range of consumers. This makes brand positioning a vital part of any marketing strategy. Effective brand positioning can help an organisation increase profits. It can help determine what consumers think about a product or service, and help businesses set prices accordingly.