Making sure a spill doesn’t get any worse

When you work in an environment that features chemicals you have to make sure that everything is in place should the worst happen. The worst thing that can happen is if some of the chemicals spill out of the containers and seep into the environment. The warehouse or storage unit is going to become very…

Half of the companies recognizes not be prepared to face a crisis of reputation

Suffering a crisis of online reputation is the nightmare that threatens any manager or responsible for the online communication of a brand. Half of the companies recognizes not be prepared to cope with reputational tsunami. This is reflected in the global survey signed by Freshfields Bruckhaus Deringer, conducted among experts in crisis management and communication consultants. According…

How Generation Z differs from the millennials

Brands just starting to get used to the millennials , also known as Generation Y, these young people born in the 80s (and expanding a little hand in the early 90s) who grew up in times of economic boom, were highly trained and educated and found to reach adulthood with palazo of the biggest economic…

Adblockers use in phones has doubled

Studies have been demonstrating in recent times: consumers increasingly use more and more adblockers and the penetration rate of them is increasing. The numbers show usage rates of these indicate increasingly high amounts of Internet users around the world who receive publicity because they have nipped in the bud and some data makes the issue…