Having Twitter followers is synonymous with having clients involved with the brand. The study by Market Probe International has found that the engagement generated on Twitter between a brand and its followers positively influences when making a purchase decision. According to the survey, conducted among 500 users 18 years older than follow small and medium enterprises…
The Black Hat SEO involves using marketing techniques that are against search engine guidelines. The use of these tactics can make your site penalized or banned in the index. The fear of being expelled from Google is enough to reject Black Hat SEO methods … that fear prevents us from seeing that maybe these methods can be modified…
Usually digital marketers know a lot of tools, terms, analytical, etc, and we are always our upgrade, as the Online Marketing is always evolving.However, many digital strategies often fail and therefore, some even think that not much investment in Internet. This I believe is because they fail to base. I think there is too much obsession with…
According to a recent study conducted jointly by Ipsos and Google, 70% of mobile users who use their device to search Google directly call the company located using for it, the phone number provided in the actual search results, either organic or paid. Their data show that these results in Google, including the increasingly widespread…
Instagram is proving daily to be an interesting reef in the field of digital marketing. It is to know the role of brands in this network. Instagram, before and after its acquisition by Facebook, is proving daily to be an interesting reef in the field of digital marketing for anyone who intends to become an influential…
They have already found the right pan, now only lack a fire. The trend is clear and increasingly filled restaurants are released to the conquest of social networks. 80% of US restaurants have been heavily involved in social media marketing and this medium is the clear leader compared to other more traditional approaches like email marketing…
Brands have begun to realize that there is a huge gap between access to the data they need and those that are actually available to them, either by others or circumstances because they are not able to properly interpret them in a timely manner. For marketers is no longer the information and analytics are crucial…
Companies have increasingly present content marketing within its communication strategy. The report on Digital Content Strategy, presented by Econsultancy shows that organizations increasingly devote more resources to this area, and also have specialized personnel. The study shows a greater professionalization of the sector, which implies a higher degree of sophistication in planning and organizing content marketing…
Consumers are already mobile. It is no coincidence why in the world there are already almost as many mobile phones as people. A device to turn daily to access information and keep in touch with their environment. However, this reality is also a challenge for companies and brands. About half of local searches already made…
According to a new report developed by the firm ‘Window’, creating content and share it across multiple channels, it can help companies increase their visibility. If companies develop a strong presence in the channels and social platforms, its content will be available to more people and expand further. Frequent publications on Facebook, Twitter and other…