How to Use Corporate Barter techniques to Stretch Your Media Budget

How to Use Corporate Barter techniques to Stretch Your Media Budget

Almost since the start of time people have traded goods and services rather than pay money for goods. Markets have always been about haggling and in the past people would swap their goods for someone else’s so that both parties benefits. When land and money was sparse it was not unusual for someone with goats to swap milk with someone who had chickens and could supply eggs, for example. Although these examples might seem quite basic there is no reason why we cannot take inspiration from this in today’s modern trading era.

For almost as long as this we have known that it is often a case of who you know rather than what you know. Business contacts are essential if you want your business to do well, so people can pass on their knowledge and even help your business a much needed boost if and when possible.

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Making Friends in the Modern Business World

The problem in this day and age is that people are busy and business often work nationally and internationally which can make life much harder when it comes to making contacts and networking! When you’re part of an industry that spans the whole of the UK or willing to work with companies up and down the country, making a contact that is personal enough for them to want to work with you can be tough, so what should you do?

Making friends in the modern business world is as important as ever

First of all you should not give! The chances are that when it comes to your business you have products and services that will benefit a company and vice versa so it is just a matter of working out a way that you can get in touch with them. What many people don’t realise is that it is perfectly possible to get in touch with a corporate barter company who can help you make contact with the companies that are able to help you.

How a Corporate Barter Company Could Benefit You

Corporate barter companies tend to have contacts with hundreds of companies from both ends of the scale – companies with something to offer and those that are willing to accept products from other companies. The good thing is that these can work in any number of ways, so whatever you are looking for you can be pretty certain that there will be something to suit you and your needs.

The truth is that when it comes to media and advertising, we don’t all have the budget to advertise our products as much as we would like to, so media barter is an excellent idea. The problem is that in order for our business to succeed, we need people to know about us and what we’re offering.

When you deal with a corporate bartering company they can help get your business noticed in different ways – which can help when it comes to company promotion on a budget.

What You Can Barter

For example if you are arranging an event then you can give a portion of tickets to the barter company in exchange for something else. They will usually buy the tickets off you at a good rate (usually full price) but give these to a company that could benefit your event by attending – media agents, industry related professionals etc. It is a good way of ensuring that your audience is made up of beneficial attendees as well as selling tickets, which can only be a positive thing.

Barter involves a little “give and take”

Of course it isn’t always events that you’re promoting and that is OK! As long as you contact a corporate barter company that knows what they are doing and has experience in this field then they will be able to help you.

Tailoring Making It for Your Needs

You’ll simply need to speak to them about your needs, what you have to offer and what you hope to achieve. As experts in this field they should be able to advise you on the best way to go ahead with this and exactly what they can do to help. Of course each company will work differently the essential thing is to make sure that your expectations are clear and that you know exactly what is expected of you. Whatever happens you should expect to be able to use it to stretch your media budget and get more advertising for your budget.

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