Six steps to making the most of your email marketing

If you are investing in email marketing, you will want to ensure that you are getting the best return on your money. Here are some tips for getting the most from your e-shots.

Six steps to making the most of your email marketing

Image Credit

Know your broader marketing strategy

Email marketing should always be delivered as part of a broader marketing strategy, so make sure your digital team is talking to the offline team. E-shots should be delivered as part of a broader schedule of marketing and communication activity so that each customer interaction makes sense from the customer’s perspective and is designed to position a message and call to action.

Get your data list right

If you are not using quality data, you won’t get the results you want from your digital marketing campaigns. Invest in quality data by using a business CRM system that integrates with your email marketing platform and purchase quality data from a reputable data management company.

Use good software

There is a great range of widely-used email marketing systems available via the internet, such as MailChimp and CampaignMonitor. Invest in a good template design, such as by using a specialist from an agency that provides web design in Glasgow or anywhere else in the UK, and make use of other digital design and development services.

Design on-brand communications

All your email marketing communications should be attractive, professionally designed and in line with your corporate branding. For help with this or any other form of digital marketing why not visit Media Design Associates ltd., a Glasgow web design agency in who can provide a range of tailored solutions to suit your business needs.

Check your analytics

You will only know whether your email marketing is successful if you invest in analytics and measure the results carefully. Use this information to evaluate your campaigns and adjust your future activity accordingly. Also be sure to use your analytics to generate follow-up sales activity where necessary and to stay joined up with other business areas across the company ‒ particularly sales ‒ so that you are working to the same objectives.

Include a call to action

Always be clear about why you are contacting the customer and what you want them to do as a result of your contact. Including a phone number, a web link or another call to action will help to create energy and intent.

Leave a Reply

Your email address will not be published.