When you’re building an e-commerce website, your end goal must always be in mind. To maximise the chance of a conversion, or sale, on your website, try these website design tips.

Remember local search

Local search is a vital part of your e-commerce website, so make sure you have your contact details, opening times and premises listed clearly on your site. As an aligned job, make sure you invest in your own Google MyBusiness listing. An ecommerce web design company such as /www.nettl.com/uk/ecommerce-web-design-company can help you with these tasks.

Optimise your user journey

An e-commerce web design company can help you to optimise your user journeys so that your customers flow through your website smoothly and in the way you intend them to.

Make it mobile-friendly

A mobile-friendly website is essential, as many of your customers will access your content via their smartphones. Choose a template that allows a simple single scroll down to the purchase point for the best results.

Test your CTAs

Your CTAs need to be compelling and well-integrated into your website so that your customers can access them quickly and without delays. Think about the site structure, flow and categorisation so that the most important actions on your site can be completed quickly and easily by customers. A/B test your pages to see what’s working and what might need adjustment.

Add reviews

Reviews are a vital part of any e-commerce site as customers place great faith in them. Integrate TrustPilot, reply to Google Reviews, and add your own page of highlight reviews to show exactly what other customers have thought about your products!

Structure your content correctly

Put your categories at the top of the page, and add visual promotions and specials on the homepage. Choose gifs instead of images and keep the site clean from visual clutter, so that the focus is on the product and the sales funnel.

These steps will all help you to build and then continually refine your e-commerce website, so that you can enjoy the best possible results from your business investment.