There is no point in signage that you cannot see. Modern illuminated signs have more advantages than just visibility though. They are stylish, versatile and even energy efficient.
Visibility
The first notable benefit of an illuminated sign is visibility. It allows your business to stand out on a dark night, drawing potential customers towards your premises. Even when you are closed, having a light reminds the world that you still exist, as well as acting as an additional security measure, deterring potential thieves while helping customers find their way.
Differentiation
When there are similar businesses in close proximity, you need something to differentiate you from the competition and establish your own distinctive brand. Unique illuminated signage can help define your premises and prevent you from fading next to your rivals.
Versatility
Your signage is going to depend in part on your own brand and in part on your location. The space, colours, natural lighting and street lighting in the area will impact the effectiveness of your own illuminated signs. Customised signage is available from specialists such as Treacle Factory, found at https://treaclefactory.co.uk/services/signage. It can be adapted to your specific needs.
Prestige
An overly garish illuminated sign, or one with flickering bulbs, is not attractive, but modern lighting techniques such as backlighting can create a more stylish, classy front for your business. This is made possible through the use of light-emitting diodes, or LEDs, which are small but versatile. They can be incorporated into your signage in a variety of ways.
Energy Efficiency
It is rare to find traditional neon illuminated signs in the modern world. Today, LEDs are the primary source of illumination. They use less power than other bulbs as they do not expend excess energy on heat. This saves you money, reduces your environmental impact and can be used to reinforce the ethics of your brand.
If you are looking for a way to make your business stand out from the crowd while remaining energy efficient, then you may be able to adapt illuminated signage to suit your specific location and branding.