Search engine optimization is a process and a powerful method with the help of which you generate the traffic to your website and also increases your brand image or brand awareness. This is a process of optimizing the website to make it rank better in the organic search results of different search engines. It is well known to us that writing articles is one of the best SEO strategies that one can use or from which one can enjoy excellent services. Internet is full of information and people around the world use this platform to gain knowledge about the particular topic that they require. But they often generally search in the sites that open in the first page or in the top of their search results on search engines. Thus, you must know how to rank excellently in the search engines. The basic things that you can do for this is to use some excellent strategies for article writing.

The first and foremost aspect for writing SEO article is to know the proper usage and placement of keywords. The search result of search engines are based on relevant keywords which are used for the search, thus you have to do your homework before writing an article. Spend quality time in noticing the keyword research as it helps you to determine widely used words that is related with your website. The keyword density in an article should be 2 to 4 % not more than that. As more keyword density will provide a poor experience to your audience while reading. You must also know that using the keywords in titles and contents also ensure great visibility for your website. Proper placement of the keywords should also be kept in mind as it is something that describes your knowledge of the SEO services.

Are you aware of your Competitors?

Being in a market is just not enough for your business. You also have to keep a track of your competitors. Taking them lightly might prove to be fatal for your company and website and thus you must sit and notice the opponents who are effectively coming up to give you a stiff competition. You must also never think that you are alone in the market and you have no competition. This is a misconception that might be responsible for your downfall. Whether small or big businesses, competitors are available for all of them.

Knowing your competitor and keeping a track on their latest move is another important aspect of Search engine optimization. You must always keep a look on two types of competitors, one who is doing very well as compared to your business and is effective enough to earn more profit than yours and another who is a small business and was lagging behind sometimes ago but is constantly improving its position. Strategies adopted by both these competitors will prove to be a boon for your website. Study them and you will get great opportunity to improve your visibility or ranking among the leading search engines.