- Create your Google Business listing
Google Business Listings are essentially online profiles for your business. They can be managed by Google My Business, a free tool. This listing acts as a virtual storefront that appears on Google Search and Maps when someone searches for the name of your business or similar products and services in your locality. It is therefore vital that local businesses have a Google Business listing, since it will increase their online visibility and help potential customers find them.
This free tool helps site owners better understand how visitors find and use their website. Google Analytics tracks visitors’ traffic and activities, giving insights on things like how many people visit, which pages they look at, and for how long. These data are important, as they allow businesses to make informed decisions about their web presence. Businesses can improve their user experience by understanding how visitors interact with the website. They can also identify areas that need improvement and track the effectiveness of marketing campaigns. You can’t make meaningful SEO decisions if you don’t have the information about your website’s traffic. For advice from a Digital Marketing Agency, contact www.absolutecreativemarketing.co.uk/
- Google Search Console
Google Search Console is a free tool that Google offers, but it has a different focus from Analytics. GSC focuses on the way Google views your website in search results. Analytics focuses on how your visitors behave when they visit your site. It is a link between you and Google. GSC provides a number of features that can help you optimise your Search Engine Optimisation. You can find out what keywords people use to find your website, where your pages appear in the search results and if there are any technical issues that could prevent Google from indexing your website properly.