The Black Hat SEO involves using marketing techniques that are against search engine guidelines. The use of these tactics can make your site penalized or banned in the index.
The fear of being expelled from Google is enough to reject Black Hat SEO methods … that fear prevents us from seeing that maybe these methods can be modified and be accepted by search engines.
You may benefit without much risk of the ideas of Black Hat SEO, altering them to keep on the right side of the search engine guidelines.
Expired domains
The method of Black Hat SEO
The website owners often lose interest in their sites and not renew them when they expire. All the links that these websites had acquired usually remain, even though the site no longer exists.
A Black Hat SEO technique that has been used for several years involves buying expired domains or have fallen and do a 301 redirect to another website. Google often does not reset expired domains and a 301 redirect can transfer most of the links themselves to the URL of the redirect.
There could be a number of legitimate reasons why a domain is redirected to another site. For example, you might have acquired more than one competitor or may be renamed an older site to a new one.
However, if you are trying to manipulate the flow of Page Rank redirecting random sites, Google believes that this is against their terms of service. The more domains redirect to your site, the greater the risk of being penalized.
The White Hat SEO alternative
Instead of buying any expired domain, look for those that are relevant to your niche. If you are able to find an expiring domain that is similar to your website niche, buying it would provide a useful resource for people who would otherwise end up on page 404 resource.
Tip: If you are going to use this technique, I would suggest that hosts the site on a domain expired class C separately and using privacy protection if possible.
Comments spam
The method of Black Hat SEO
As a car thief looking for an open door, spammers are hoping that a webmaster will automatically approve your comments or approve any accidentally.
Once they find a site that allows comments, go back and leave a host of links to your site.
The White Hat SEO alternative
Instead of polluting the web with useless comments, why not play a smarter game, leave comments that are useful, informative and participation in blogs within your niche.
Not even include a link at the top. The idea is to build rapport and a relationship with the owner of the website.
Once you have supplemented / suggested / assisted / and committed to the webmaster, they will be much more likely to reciprocate. This reciprocation could be the way to link back to any content you have created or that allows you to guest post on your blog.
Paid links
The method of Black Hat SEO
Google says that buying or selling links that pass PageRank is a violation of their webmaster guidelines, therefore, buying links is Black Hat SEO.
It is not difficult to find a clearly paid link, which tend to be the anchor text and surrounded by other links to sites of poor quality. A quick scan or a manual review of Google could result these links are discounted, or in the worst case your site penalized.
The White Hat SEO alternative
There is no ambiguity about what the search engines consider it a paid link.Is a donation to a charity payment link? Are you sponsoring a paid link?
Tip: If you are going to donate to a charity or sponsor, it is best to try to find a charity or relevant event.
The mass directory submissions
The method of Black Hat SEO
It is not uncommon to see ads offering to submit your site to 500 directories for $ 5 Google only provides general guidelines about this tactic, which indicates not to “participate in link schemes designed to increase your site’s ranking or PageRank “.
The White Hat SEO alternative
The aim of the directory is to mention your website. Not only do these directories are more natural to see if someone Google spam team were to look over your profile link, but many provide real traffic and targeted traffic and SEO have added benefits.
In summary…
As an investment in the stock market, SEO tactics should take account of its objectives, strategy and risk tolerance. Whatever the technique you decide to use, be sure to weigh the risks and benefits of its use and how aggressive you want to be. Being too aggressive can lead to your site to a manual review, which can get access to all of its history of possible wrongdoings, …