Online marketing involves new formats, new media and new communication channels, which implies a different language, a new way to go to the audience. This makes traditional marketing and communication strategies may not work; it difficult to reach the target audience using the resources hitherto known. A reality that perfectly reflects Jim Tobin, president of…
The e-mail marketing has not only not old fashioned, but continues to maintain a significant advantage over social media in terms of effectiveness. The study published by McKinsey & Company indicates that the mailing is up to 40 times more effective than Facebook and Twitter together. One reason for its success is its high penetrating…
Morning Coffee? Visit Social Networking What Revision email? Again Will Twitter on mobile? Check and respond. A study by comScore said that in August 2011, more than 72.2 million people used their mobile devices to access a social networking site or blogs. That is 37% more than the previous year. More than half of users…
Banks have had many problems in recent years. On the one hand, banks face the effects of the economic crisis on their corporate image. For many consumers, banks are the real bugbears of the economy. They are those who have borrowed money regardless of risk issues, those who have played with fire and when they…