Brand positioning is a strategic tool to help an organisation differentiate itself from competitors. By rebranding a product or service with a new tagline, companies can position themselves above their competition. For example, Coca-Cola’s advertising campaigns use retro images and the dynamic ribbon to emphasise their authenticity. Likewise, other companies may choose to capitalise on…
There are plenty of crafts out there for you to try. If you’re into paper and card there is decoupage and card making. However, there are some that want to work in the world of three dimensions. This is where yarn and wool come into play. Yarn is thinner and coarser than wool but both…
Learning how to be a great support worker can mean the difference between you being a happy employee who gets the job done and you becoming unhappy in your work and underperforming. There are certainly some companies that do little to promote the training and well-being of their staff but thankfully, most businesses will want…
You can take several steps to protect your real estate agent commissions. One of them is to start the conversation about the commission at the beginning of your initial appointment. This will allow you to establish value before discussing the commission. Moreover, you can also use the procuring cause doctrine to negotiate a lower realtor…
Whether you’re signing or drafting an employment contract, it’s vital to understand the concept of restrictive covenants and how they relate to the law. The context to restrictive covenants Businesses always have information – whether data, systems, networks or customer insights – that are vital to their success and considered critical to success in their…
There are many milestones in life where circumstances change, and we adjust to a new way of life. Retirement is one of these times, and people at this time in their life make big decisions related to the fact that they no longer work, from financial choices regarding pensions, to life changes to make living…
One of the most thrilling aspects of a garden is that of a water feature. The sight of a body of water filled with fish like carp or koi really can make all the difference. It doesn’t need to be a considerable fountain, or a series of tumbling waterfalls, just a lovely pond with water…
The importance of accessibility for disabled people cannot be stressed enough. It can literally mean the difference between feeling trapped and having a great quality of life. The ability to go about daily tasks or even going travelling in a wheelchair is a freedom that every wheelchair user should experience. The reason why disabled people…
When we hear the word ‘robotics’, the first thing that comes to our mind is AI or Artificial Intelligence. Right? While AI has indeed changed the face of robotics, it’s not the only element that makes a robotic system useful. There are many other fields of robotics as well. Some of them being: Industrial Robotics,…
Planning for a wedding is a huge task and many people like to plan around two years in advance. This way, it gives you plenty of time to make sure that you have covered everything as well as saved up the money to spend on the big day. One of the biggest things when…