Reputation when it comes to surviving in social media is true that we can display an always active and expectant jungle. The Social Media is sensitive territory. If the reputation management and holds great challenges, let alone to “persuade” which means today is exposed, to be influential and consolidated as a reference. Keys to be persuasive on…
Suffering a crisis of online reputation is the nightmare that threatens any manager or responsible for the online communication of a brand. Half of the companies recognizes not be prepared to cope with reputational tsunami. This is reflected in the global survey signed by Freshfields Bruckhaus Deringer, conducted among experts in crisis management and communication consultants. According…
Consumers are already mobile. It is no coincidence why in the world there are already almost as many mobile phones as people. A device to turn daily to access information and keep in touch with their environment. However, this reality is also a challenge for companies and brands. About half of local searches already made…