What is an employer brand and why does it matter?

Employer branding helps to secure a business’s reputation amongst prospective employees as a top employer with an outstanding reputation. The cultivation of an employer brand helps to ensure that employees are top-ranking and motivated. An employer brand should be consistent with a business’s values and people management  and helps influence the current workforce’s opinion of…

Four Reasons Why it is So Important to Have a Business Website

When you run a business, one of the first things to prioritise is building a website. A business website should be built by a professional like this web design Edinburgh based company design-hero.com/web-design/local-web-agency/Edinburgh as they will have all the knowledge to ensure that it is done properly. Here are four big reasons why your business…

How can a bookkeeper support your business

If you find that as a business owner or a sole trader you are spending more and more time trying to keep on top of your business finances, you might find that it is time to consult with a Bookkeepers Hereford way to see what services that can provide. Here are some of the ways…

Five ways to develop your business

Whether your business is a startup, or well established, there are always ways of developing the business to make it more profitable and sustainable. In this article, we briefly explore five ways in which you can develop your business to achieve your goals.

A Brief History of UK Recycling

Recycling has become an important part of everyday lives, with most people understanding why we do it and the benefits for the environment. But when did it all start in the UK? Recycling actually dates back much further than we would imagine. Humans have always engaged in recycling of some kind. Reusing, handing down and…

Three Of The Biggest Risks For Businesses in 2023

When you’ve worked hard to build up a successful business, the last thing you want is to see it threatened by criminals. And, with cyber crime on the rise, this has become the primary concern for many organisations. Knowing the dangers is the first step in countering them, so read on to discover three of…

Protecting your Business From Burglary

When you run a business, you will find that there are lots of things to worry about. Something that you don’t want to have hanging over you is the worry of your business being burgled. Businesses are often a target for burglars as they will often contain lots of high value items.

Can you sue a director without a contract?

Being a company director brings many obligations and some risk of personal liability. Sometimes a company may be sued by an employee or customer with whom it had a contract. But what does this mean for a company director, with whom there was no direct contract but who leads that company. Can they be sued…

What is Brand Positioning?

Brand positioning is a strategic tool to help an organisation differentiate itself from competitors. By rebranding a product or service with a new tagline, companies can position themselves above their competition. For example, Coca-Cola’s advertising campaigns use retro images and the dynamic ribbon to emphasise their authenticity. Likewise, other companies may choose to capitalise on…