In marketing and branding, there has always been one constant element, change! Everything is shifting and developing from how and where we distribute personal and business messages to increased competition in the market, and this has never been more relevant than when Generation Z continues to mature, make and impact purchase decisions. Getting a Brand…
Drains are incredibly important in our daily lives as they take away the rain water that collects in our streets and removes the waste water and products from our homes. It is one invention that has helped to improve the health of people across the world. Drains were first developed by the Romans and then…
More often than not, jobs today will require you to work in a team of one description or another. This could be for a special work project or your day to day tasks may need to be completed as a part of a wider team. When it comes to team cohesion there are a number…
Christmas is approaching, the streets are filled with colored lights, the houses are adorned with wreaths covered with trees and everything is flooded with that atmosphere of happiness and enrollment, better known as the Christmas spirit. This fun and festive character is also transferred to malls who, despite the cold, have the firm intention of making…
Banks have had many problems in recent years. On the one hand, banks face the effects of the economic crisis on their corporate image. For many consumers, banks are the real bugbears of the economy. They are those who have borrowed money regardless of risk issues, those who have played with fire and when they…
The Case Study is one of the most effective tools with which businesses have to attract new customers. Companies say how good they are, it is something customers expect and also, on many occasions, has very little credibility among them. But that is a third party, in this case another customer, who says how good…
These days, many business owners want their companies to attain industry leadership status. This makes sense given that it enables you to become the prospective client’s first choice when she decides which brand to invest in. There are numerous practical strategies you can implement to increase the likelihood that your company will attain the authority,…
Business parks often have plenty of outdoor space where workers can enjoy the fresh air. These areas are perfect for relaxing at lunchtime, meeting colleagues for informal chats or having space to make a phone call. However, during the summer months they can become very hot, especially if there is no protection from the sun.…
Automation has increasingly been implemented in many areas of manufacturing; in fact, the concept of ‘lights out’ manufacturing ‒ where there is no need for workers because the processes have been 100% automated ‒ has already been introduced. One example is the Philips factory in the Netherlands, where 128 robots produce electric razors and just…
Traditionally, the major markets within the packaging industry have been across Western Europe, North America and other parts of the developed world. However, during the past decade more companies have seen the benefits of investing within the emerging markets, developing office and plant facilities in these areas. These units include all the necessary equipment, including…