Brands have begun to realize that there is a huge gap between access to the data they need and those that are actually available to them, either by others or circumstances because they are not able to properly interpret them in a timely manner. For marketers is no longer the information and analytics are crucial…
Companies have increasingly present content marketing within its communication strategy. The report on Digital Content Strategy, presented by Econsultancy shows that organizations increasingly devote more resources to this area, and also have specialized personnel. The study shows a greater professionalization of the sector, which implies a higher degree of sophistication in planning and organizing content marketing…
Consumers are already mobile. It is no coincidence why in the world there are already almost as many mobile phones as people. A device to turn daily to access information and keep in touch with their environment. However, this reality is also a challenge for companies and brands. About half of local searches already made…
According to a new report developed by the firm ‘Window’, creating content and share it across multiple channels, it can help companies increase their visibility. If companies develop a strong presence in the channels and social platforms, its content will be available to more people and expand further. Frequent publications on Facebook, Twitter and other…
As recorded by RSR Research study, physical stores do not have to fear e-commerce, it can be your great ally. The study indicates that online stores can help increase visits to the physical establishment and to improve the relationship with the customer, and the amount of your shopping cart. The data show that 2 out…
Online marketing involves new formats, new media and new communication channels, which implies a different language, a new way to go to the audience. This makes traditional marketing and communication strategies may not work; it difficult to reach the target audience using the resources hitherto known. A reality that perfectly reflects Jim Tobin, president of…
The e-mail marketing has not only not old fashioned, but continues to maintain a significant advantage over social media in terms of effectiveness. The study published by McKinsey & Company indicates that the mailing is up to 40 times more effective than Facebook and Twitter together. One reason for its success is its high penetrating…
All seek to be influential, that’s great news would not you think? If we think in terms of marketing, branding, advertising, ultimately … through the prism of promoting who we are and what we do to satisfy you, by which the new company guidance, seek influence is the best compromise we can purchase with the…
From 31 March, Yahoo BOSS (Build Your Own Search Service) is set to close. What is this search service all about and why is it scheduled to disappear?
It’s taken more than 20 years, but we have finally reached the stage where the web is such a mundane part of the average person’s life that there is no longer a distinction between online and offline marketing. This is something that a growing number of Essex web design companies are coming to appreciate, and…